Supermarket Psychology Supermarket Layout free essay sample

Supermarket Layout watch this video http://www. youtube. com/watch? v=g3IwOgA3Ngw This video is about trolleyology. In simple words means make us easy in spending our money with use of psychology. The case is one customer had given a simple task in 3 minutes to shop 3 basic goods in the supermarket that never shopped before. It looks simple but actually it really hard where you will face with many disruptive things. Customers tend to shop at anti clock direction and they will spend 2 dollar extra by doing that. The money goes to disruptive things like niche product that easy to pick up, interesting promotion and so on. The human attraction also will shape consumer behaviour in shopping activity. Everyone face the situation where go into supermarket to buy several things and come out with a couple of bags full of things. We can call this as a trolleyology that is psychology of the supermarket. We will write a custom essay sample on Supermarket Psychology: Supermarket Layout or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page Is how the supermarket tricks shoppers into buying more than what they need. Eggs, for example, are not usually anywhere near the door. So there is no way to get in and out for eggs without traveling the whole shops. The way around, a lots of strategically placed to catch customers attention such as a big promotion sign. Shopper did not want to buy, they does not really need it, but figures the product is cheap. Retailers will present the product to be attractive as possible, encouraging people to spend their money. Supermarket doesn’t block your way, but they do push the product that you may be interested to you. It recognises the fact that customer always tend to see what is directly in front of their eyes. So retailers will put its own brands at eye level. The smell also gives the images of everything being fresh and encourages people to buy. The music also plays roles when the music tends to be a bit bland. Everything would be worked out including the lighting, promotion materials, theme, colour, size and type of the font. Most of our supermarket buying is habitual means that we don’t put a lot of cognitive effort in our purchasing decision where we tend to buy the same product and same brads. But supermarket will changes this by creating a dissonance in our minds. They do this by using special price, promotion, colour and so on. They also make the area in relaxed, inviting, clean environment to create sense of trust, and emotional involvement in the shopping experience. The other interesting example is size of trolley. One particular supermarket doesn’t have small basket and only has a huge trolleys. And obviously it will affect your purchase behaviour likes the trolley still look empty, so more things are added and perhaps when you doing a payment, you will realise how much you bought, because you have big trolley and you think there are only a few items in it. The new study for trolleyology is how the retailer wants to apply this psychology in the internet online shopping. Firstly retailer must build a trust and credibility to make customers feel save to shop. Colours of the web also play powerful meanings. Example for the section on ‘stores and services’ the green colour represents heart and love; ‘special offers’ are yellow representing emotions; and violet represents spirit and vitality for ‘new store openings’. As with the physical supermarket, first impressions are vital. In a store it’s fresh fruit and vegetables that greet you on entry, online it’s fruit and vegetable images. Retailers must have vast numbers of data about their customers shopping habits from point of sale, loyalty card databases and also market research data that can been used to retailer to create an optimum store layout.